That Cool Blue Light Hat Really Brings The Room Together
The viral marketing for the “Tron” sequel is up and running…and taking full advantage of The Dude himself, Jeff Bridges. Bridges played Kevin Flynn, the guy that got zapped into the computer mainframe world in the original film. This website is called “Flynn Lives” and it has a timeline that brings us all up to speed on what happened to this dude since the original movie. Last I had heard, he lived alone, hung out with Walter Sobchak, and was a big bowling fan…so I was way off.
“Tron 2.0” is due to hit theaters in 2011, which makes this marketing campaign two years ahead of the movie’s release. They better have some creative stuff going on or this little campaign will die out too soon. For all the genius behind the “Cloverfield” online marketing, it petered out towards the end and just wasn’t that interesting toward the end. Now, the online stuff for “The Dark Knight”? 100% gold.