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Why This Nike Commercial Is Awesome

Fact: David Fincher hasn’t made a bad movie yet. “Seven”, “Fight Club”, “Panic Room”, “Benjamin Button”, even “Alien 3” is good.

Fact: “Children Of Men” is a badass movie. Sadly, nobody saw it.

Fact: “Lost” is the greatest television show of all times.

Fact: This Nike commercial, titled “Alter Ego” was directed by David Fincher, shot by “Children Of Men” cinematographer Emmanuel Lebezki, and has several music cues straight from “Lost”. All of this makes the the Greatest & Most Important Commercial in the History of Humankind.

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